Plans & Pricing

Every paid plan includes MerchShot’s product visual creation tools. Plans mainly differ by the amount of Credits included, so you can choose based on how much you create.

Starter

For occasional product launches and visual creation

$9 / month

800 Credits / month

Issued monthly

Approx. 80 standard product images / month

Choose Starter
Recommended

Pro

For regular product launches and ongoing content creation

$19 / month

2,400 Credits / month

Issued monthly

Approx. 240 standard product images / month

Choose Pro

Business

For high-volume product launches and content production

$39 / month

5,000 Credits / month

Issued monthly

Approx. 500 standard product images / month

Choose Business

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* Estimated using the current Credit cost for standard image creation. Other creation types may use different amounts of Credits.

Included in every paid plan

AI creation uses Credits based on the creation type. Camera Photo Generator is included with your plan and does not use Credits.

How Credits Work

Different types of AI creation use different amounts of Credits. The required Credits are shown before generation, and only successfully generated results are finally charged.

Creation typeCredit usage
Product images10 Credits / image
Product lifestyle images10 Credits / image
AI fashion models25 Credits / image
Listing image setsCalculated from the selected listing content, with the total shown before generation
Product videos300 Credits / video
Camera Photo GeneratorIncluded with plan · No Credits used

FAQ

How are Credits charged?

Different creation types use different amounts of Credits. The required amount is shown before generation starts. Credits are only deducted for successfully generated results.

Are Credits charged for failed generations?

No. Failed portions of a generation do not result in a final Credit charge.

Do unused Credits roll over?

Yes. Unused Credits granted with your plan remain in your account and do not expire at the end of a plan period.

How are annual plan Credits issued?

Annual plan Credits are issued as a single grant at the start of each annual billing cycle.

Does the Camera Photo Generator use Credits?

No. The Camera Photo Generator is included with every active paid plan and does not use Credits.

Can I change my plan?

You can cancel your current plan and choose another after the current billing period ends. Direct upgrades or downgrades during an active subscription are not currently supported.